IMG Replay, the archive division of the international sports and entertainment agency, has renewed its video archive partnership with Queensberry Promotions, the business of top UK boxing promoter Frank Warren.
Under a permanent three-year rolling contract, all upcoming matches and events produced and promoted by Queensberry will be made available on IMG Replay.
This adds to the company’s existing Queensberry archive which includes over 450 digitized fights dating back to 1993. IMG will also hold the rights to sublicense this content to territories across the world.
The extended agreement will continue to include future events featuring the promoter’s top fighters, among them current WBC world heavyweight champion Tyson Fury.
In addition to Fury, famous boxers that feature in the archive include Mike Tyson, Joe Calzaghe, Ricky Hatton, Prince Naseem Hamed, Chris Eubank, Nigel Benn, Frank Bruno, and David Haye.
IMG Replay initially agreed the archive tie-up with Queensberry in 2020.
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By GlobalDataWarren said: "IMG Replay is a fitting host for our ever-growing stockpile of memorable fights. Our archive is one of the deepest in world boxing and it is a source of personal pride to have these great occasions digitized and distributed to new and existing audiences across the globe.
“The beauty of our business is that the next big fight is always the most important one and our archive will continue to increase with more and more major fights, year on year."
Tom Barnes, vice president of IMG Replay, added: “Over the last five years, we have worked together to digitize and market over 400 fights and bring them to audiences around the world. We are delighted to renew our long-term archive partnership and give current and future generations a chance to witness the journeys of some of boxing’s all-time greats.”
IMG Replay claims to have more than 400,000 hours of archive footage from representation deals with the International Olympic Committee (IOC), World Rugby, tennis’ Wimbledon Championships and ATP and WTA Tours, golf’s DP World Tour and Masters and British Open tournaments, mixed martial arts’ UFC, and German soccer’s Bundesliga.
Image: Julian Finney/Getty Images