IMG, the international sports and entertainment company, has renewed its global media rights distribution agreement with PGL, the esports tournament organizer, through 2022.
The deal, which kicks off immediately and extends an arrangement first signed in October last year, sees IMG set to distribute television coverage of major esports events this year from titles including Counter-Strike: Global Offensive (CS: GO).
IMG will be working alongside, and will “leverage the expertise of”, RTS, a talent management and consulting firm backed by Endeavor, the entertainment and sports agency giant which owns IMG.
The CS: GO Major Championship 2022 will take place between May 9-22, with the finals taking place in Antwerp, Belgium in front of a live audience.
The agreement also covers the rights for the Regional Major Rankings competition, which will take place in April.
Joe Jenkins, commercial manager at IMG’s media business, said: “We were excited to work with the PGL on last year’s CS:GO Major, which saw a record peak audience, 120 hours of broadcast airtime, and the tournament being distributed in 27 languages. Stockholm 2021 was the most successful CS:GO event of all time and we are looking forward to working with PGL again.”
Silviu Stroie, PGL’s chief executive, added: “We are looking forward to working with IMG again on our rights portfolio this year as well as expanding our relationship as our exclusive partnership agency. We will be utilizing IMG’s global reach and expertise to extend into new territories and grow audiences worldwide.”