The International Cricket Council, the game’s global governing body, has opened two non-exclusive media rights tender processes, relating to public screening and on-board coverage, of the men’s T20 World Cup later this year.
The ICC has today invited expressions of interest from parties looking to secure rights to produce and show World Cup matches on large screens in public places, and in a separate tender is inviting expressions of interest from firms looking to transmit and exhibit content from the World Cup as in-flight and on-board entertainment options on aircraft, trains and ships.
The public screening tender offers interested parties the opportunity to acquire either regional or worldwide rights, while the on-board and in-flight tender includes "the transmission of the live feed and highlights programmes to all matches, as well as various ICC-produced programming.”
Companies interested in the public screening tender should contact email@example.com, while those assessing the on-board and in-flight rights opportunity should contact firstname.lastname@example.org.
Public screening of matches, especially in the host country, was one of the main features of the ICC Men’s Cricket World Cup in England and Wales in 2019, which saw crowds flock to public screenings to watch the final, which England won.
This year's men’s T20 World Cup will take place in the United Arab Emirates and Oman between 17 October and 14 November.
The event had initially been scheduled for India, but the continued prevalence of Covid-19 in that country put paid to those plans.
The Board of Control for Cricket in India will still however be the body responsible for organising the tournament, although all commercial opportunities and rights related to the World Cup are distributed by the ICC.
The ICC has said it is looking to partner with organisations “who share in its ambition to continue to grow and deepen engagement globally in cricket.”
In late June, the governing body issued two requests for proposals for companies looking to provide media services at the 2022 Women’s Cricket World Cup in New Zealand.
The two RFPs – one for broadcast production services at media events around the World Cup and one for editorial services on the ICC website – had a deadline of 15 July for proposals to be submitted.
The ICC has said it wants to have successful applicants in place by 12 August (tomorrow) and aims to have contracts for both sets of services signed by 13 September.