Globo, the Brazilian commercial broadcasting giant, will continue its exclusive coverage of soccer’s Copa do Brazil, the domestic knockout cup competition, after extending its rights deal with the Brazilian Football Confederation (CBF) for another four seasons.

The new contract covers the 2023, 2024, 2025, and 2026 editions of the competition and will see Globo air all matches across its various platforms.

Fernando Manuel Pinto, Globo’s director of sports rights, said: “We expanded this partnership through a model and investments that raise the prospects of return for the entire ecosystem, especially for the CBF and the clubs participating in the Copa do Brazil.”

Globo’s last rights extension was struck at the end of 2016 covering the 2017 to 2022 editions. The five-year deal was reportedly worth an average BRL 350 million ($69.6 million) to BRL 400 million per year.

Financial terms of this latest renewal have not been disclosed but the CBF confirmed the deal has boosted the revenue generated by the Copa do Brazil.

Commercial broadcaster SBT and international sports and entertainment giant IMG were among bidders for the rights to the tournament after the CBF put them out to market earlier this year. The governing body also issued sponsorship rights to the competition at the same time.

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Globo has sublicensed the exclusive rights to 30 matches from the 2022 tournament to Amazon Prime Video and is reportedly in talks to sell them to the online retail giant from 2023 now it has secured the rights.

As well as the Copa do Brazil rights, Amazon also shares non-exclusive rights with Globo to the two-legged semi-finals and final.

CBF president Ednaldo Rodrigues said: “The experience of one of the most innovative media companies in the world puts Brazil’s most democratic competition in touch with millions of fans across multiple platforms.

“The agreement also guarantees that we can expand business in the coming years and increase revenues for clubs from all 27 federations that compete in the Copa do Brazil.”

In May, OneFootball, the international soccer content portal, agreed a partnership with Globo to show highlights from the top-flight Campeonato Brasileirāro Serie A and second-tier Brasileirāro Serie B, as well as the Copa do Brazil, with all highlights available in Portuguese via the OneFootball app and the OneFootball website.

Along with top domestic soccer competitions, Globo holds exclusive rights in the country to the upcoming FIFA World Cup in Qatar on both free-to-air and pay-TV linear channels in Brazil, covering a competition the country has won a record five times.

It initially secured the rights in 2015 in a deal running out after the Qatar tournament that also covered the 2018 edition in Russia.

Earlier this year, the broadcaster secured joint rights along with pay-television broadcaster ESPN to multiple top-tier European national team soccer competitions through to 2026 after striking a deal with European governing body UEFA.

The pair secured rights to European qualifiers for both the 2024 European Championships and the 2026 FIFA World Cup, as well as to upcoming editions of the UEFA Nations League.

Image: Buda Mendes/Getty Images