FuboTV, the US over-the-top live TV sports streaming service, has agreed a distribution deal with Major League Baseball (MLB) to carry its out-of-market MLB.TV platform.
MLB.TV is expected to launch on Fubo in the coming days, ahead of the new MLB season, which begins on March 30.
The league’s streaming service features MLB Network, MLB Strike Zone, regional sports networks (RSNs), local broadcast networks, and national sports networks ESPN and Fox Sports.
Fubo customers will be able to add MLB.TV to their existing channel plan for $24.99 a month. MLB.TV offers every out-of-market game live, while customers will also be able to stream games on demand via Fubo’s Lookback feature.
Kenny Gersh, MLB executive vice president of media and business development, said: “As a pioneer in sports streaming and the home of streaming baseball, MLB.TV has always focused on delivering world-class viewing experiences for baseball fans.
“We're excited to partner with Fubo to expand the reach of MLB.TV and bring all the action from across Major League Baseball to Fubo subscribers this season.”
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Meanwhile, Friday night MLB games on the AppleTV+ streaming service will be shown behind a paywall this season.
In the first season of its rights deal with the league last year, tech giant Apple provided free coverage of games on its platform without the need for a subscription.
For the upcoming season, however, games will only be available to subscribers with a $7-per-month AppleTV+ plan.
Apple had indicated last year that the free games would only be for a limited time – and its free coverage for the entire 2022 season was longer than initially expected.
As well as on AppleTV, the Friday night MLB games will be available via satellite broadcaster DirecTV in commercial properties.
Under the agreement, the broadcaster’s DirecTV For Business arm will provide live coverage of two matches per week to its network of more than 300,000 restaurants, bars, hotel lounges, retail shops, and other venues.
The games will air on DirecTV For Business channels 9528 and 9529.
Apple’s Friday Night Baseball offering will resume on Apple TV+ on April 7 with the Texas Rangers vs. Chicago Cubs and the San Diego Padres vs. Atlanta Braves.
DirecTV recently agreed a similar deal for Apple’s broadcasts of Major League Soccer (MLS) through its MLS Season Pass service. The broadcaster also has a deal with retail giant Amazon to air its Thursday Night Football NFL coverage in commercial establishments.
In other MLB developments, the league has secured a new long-term partnership agreement with Booking.com, the worldwide digital travel platform.
Through the deal, the company becomes the official online travel partner of MLB in the US.
Booking.com will help fans to book trips to games with a Booking.com icon to feature across clubs' digital schedule pages. These icons will direct fans to search and book properties near MLB stadiums.
In addition, Booking.com will also serve as the presenting sponsor of the American and National League Division Series.
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