Formula E, the international electric car racing series, has announced record global television audiences for the second consecutive season.
Live viewership for the eighth season of the Formula E World Championship increased 10% year-on-year (YOY) to 216 million.
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This was part of a 20% growth in total cumulative audience to 381 million.
Total viewing hours for the races increased by 58% compared to the previous campaign and the championship enjoyed a 28% YOY increase in the average viewing duration per live race.
Formula E attributed the increased audience engagement to “the combination of enhanced scheduling consistency and improved coverage of more competitive racing.”
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The eighth season was expanded to 16 races across 10 cities, which included a return to Asia with debuts in Jakarta, Indonesia, and a double-header in Seoul, South Korea, to close the season.
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By GlobalDataThe Jakarta race in June was the first Formula E race in Asia since 2019 and was the most-watched domestic race in the championship’s 100-race history with a cumulative audience of 27.6 million in Indonesia.
In addition, the series introduced a new qualifying format that saw all 22 drivers compete in two groups with the top four in each going into a head-to-head knockout ‘duels’ tournament.
The cumulative audience for qualifying increased by 49% compared to audiences for the traditional fastest-lap format in season seven.
Across Formula E’s social and digital channels there were increases in video views (up 165% from season seven) and engagements (up 49%).
Jamie Reigle, Formula E Chief Executive Officer, said: “The Formula E World Championship is building a passionate global fanbase, establishing itself as an appointment-to-view, premium live sport.
"Millions more fans tuned in to watch last season than ever before thanks to consistent scheduling, improved broadcast presentation, and sporting innovations like our game-changing qualifying format.
“We thank our global network of committed broadcast partners for their contribution to delivering a record-breaking Season 8. We will work together to build on our momentum and reinforce Formula E’s emergence as a mainstream sport for the next generation.”
The ninth season will begin on January 14, 2023, in Mexico City.
