International soccer’s governing body FIFA is covering the initial stages of the ongoing 2022 Club World Cup (CWC) tournament through its own FIFA+ free streaming service in more than 50 countries.

The seven-team club tournament, which began yesterday in Morocco, is being streamed by FIFA+ in territories including Germany, the UK, the Netherlands, the Nordic countries, the Balkan markets, Canada, China, India, Japan, New Zealand, Pakistan, Sri Lanka, Afghanistan, and South Korea.

The governing body said last-minute rights deals in the various regions for specific matches such as the final are still a possibility.

In total, FIFA+ is currently set to be showing CWC action in 21 European markets, two in the Americas (Cuba and Canada), another 21 in Asia, and 17 in the Pacific Islands.

The Club World Cup is contested by winners of the major continental club competitions around the world.

This year’s edition, which runs until February 11, will be played out by Flamengo (Conmebol), Real Madrid (UEFA), Al-Hilal (AFC), Wydad Casablanca (CAF), Seattle Sounders FC (CONCACAF), Auckland City (OFC), and Al Ahly (host nation representative).

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FIFA+ was launched by the governing body in April 2022, as a direct-to-consumer platform that provides access to a multitude of content, including live matches, archive fixtures, original feature programming, and a live match center.

Last year, FIFA covered over 40,000 live matches on the platform, with games from 90 member associations across men’s, women’s, and youth soccer also shown.

Eleven Sports, the international subscription broadcaster, is supporting FIFA in its delivery of live matches via FIFA+.

This news in terms of CWC coverage comes on top of a range of deals struck in recent days, weeks, and months, for the club tournament.

Today, SPOTV, the pan-regional sports channel of South Korean broadcast firm Eclat Media, has announced it will cover the Moroccan event across several markets in Southeast Asia.

The broadcaster will cover all seven matches live on its SPOTV 2 linear channel, as well as through its SPOTV NOW mobile streaming app.

SPOTV NOW is available in five markets in Southeast Asia (Indonesia, Hong Kong, Malaysia, the Philippines, and Singapore), while the linear channels can be accessed throughout eight countries.

Earlier this week, meanwhile, live streaming platform LiveScore acquired exclusive rights to show the tournament free-to-air in Ireland, in a deal brokered by Turkey-based agency Saran Media Group.

Other rights deals for the tournament struck in the last month include tie-ups with Sky in Italy, Canal Plus in France, and Globo in Brazil.

FIFA is making major efforts to grow the Club World Cup, with its president Gianni Infantino recently announcing that the competition will be expanded to 32 teams in 2025 and will be played as an end-of-season tournament in the summer.