FIBA, basketball’s international governing body, has renewed its broadcast rights deal with the Lebanese Broadcasting Corporation International (LBCI) until 2025.
The agreement will continue to give LBCI exclusive free-to-air television rights in Lebanon for FIBA's major world and continental.
Competitions covered in the new deal include this year’s FIBA Basketball World Cup, the FIBA Continental Cups for both men and women, the U19 Basketball World Cups (men and women), the Continental Cup qualifiers, and the U17 Basketball World Cups (men and women).
Lebanon has qualified for the 2023 Basketball World Cup, which tips off on August 25. The tournament will be jointly hosted for the first time by Japan, Indonesia, and the Philippines.
Pierre El Daher, Chairman and chief executive of LBCI, said: "It gives me great pleasure to see that the relationship between our two entities that goes as far back as 1996 is continuing for the years to come.
"Over the years, the relationship between FIBA and LBCI has resulted in playing a crucial role in exposing the Lebanese National team both locally and internationally. Our joint efforts have resulted in upgrading the quality of broadcast and the entire experience to international standards. We look forward to the years to come and to future success in our cooperation."
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Frank Leenders, FIBA Media and Marketing Services Director General said: "This continuing partnership with LBCI will further strengthen our synergies and greatly benefit the visibility of our international events for basketball fans across the country over the coming years."
Meanwhile, FIBA has extended its partnership with Dr. Dish Basketball, the basketball training equipment provider, for another two years.
Dr. Dish was the first endorsed equipment partnership with FIBA's Equipment and Venue Centre in 2020 and has since added the FIBA 3×3 Shoot-Out Contest to its shooting machines.
FIBA will use the renewed tie-up to continue developing basketball training with all stakeholders, including national federation members.
In 2020, FIBA's Equipment and Venue Centre launched the training product approval category to spotlight technology and equipment in the basketball training field.