FanDuel, the US-based fantasy sports firm, will stream Major League Baseball (MLB) games across its sportsbook app and streaming platform as part of a new multi-year partnership struck ahead of the league’s 2023 season.
The partnership sees FanDuel become the league’s co-exclusive official sports betting partner and gain the rights to use MLB branding in its products, platform, and marketing campaign.
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The firm also gains rights to stream MLB.TV’s Free Game of the Day through its sportsbook app and over-the-top (OTT) FanDuel+ platform. It will also gain the right to use highlights both in-product and as part of original programming on its FanDuel TV linear channel.
The deal builds on FanDuel’s association with MLB, having acted as an authorized gaming operator of the league since 2019.
The partnership will also create new opportunities for MLB and FanDuel to collaborate on projects for sponsorship, with both parties working together on bringing consumers new sports betting innovations to expand fan engagement.
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FanDuel group president Christian Genetski said: “The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of MLB.
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By GlobalData“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”
FanDuel’s deal with MLB is similar to the one DraftKings, the US daily fantasy and sports betting company, announced in 2021 as a co-exclusive official sports betting partner, which also included a streaming integration into its sportsbook app.
The league’s other co-exclusive betting partner is BetMGM, which last renewed its deal in July 2022.
BetMGM is the authorized gaming operator of the league too and has the rights to use MLB's official statistics feed throughout both digital and live domestic sports gaming options on a non-exclusive basis. MLB will make enhanced statistics available to BetMGM on an exclusive basis.
Kenny Gersh, MLB executive vice president of media and business development, said: “As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly.
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an official sports betting partner.”
The 2023 MLB season starts on March 30 and will conclude on October 1.
