FanCode, the Indian digital sports platform, has secured exclusive streaming rights to Japanese soccer's top-tier J.League.
The agreement, which covers the entire subcontinent and not just India, will see FanCode live-stream select matches throughout the remainder of the 2022 campaign, which got underway on February 18.
The action will be live for a subcontinental audience to stream both via the FanCode mobile app, and via the FanCode.com online site.
Last year, the J.League was covered in the subcontinent by Sony Pictures Networks, through a one-season arrangement.
FanCode adds action from the 18-team J.League to a burgeoning soccer portfolio that already includes German soccer’s top-tier Bundesliga.
The platform is currently better known for its cricket coverage. It currently holds rights to cover all West Indies international fixtures, second-tier ‘pathway’ national team events organized by the International Cricket Council, English domestic cricket's 'Hundred', and the European Cricket League.
In other sports, meanwhile, it shows action from American football’s NFL, and from basketball’s NBA.
It is owned by the same holding company, Dream Sports, as Dream11, the Indian fantasy sports platform.
Dentsu, the Japan-based advertising giant, is responsible for the distribution of international rights to the J.League outside Japan and China, in a three-year deal running out at the end of the 2022 season.