Fanatiz, the soccer-focused over-the-top streaming platform, is launching a new 24/7 pay-TV linear channel for the US market, alongside an interactive YouTube streaming hub.
The Fanatiz1 pay-TV channel will offer a mix of live content and original programming, broadcasting up to 15 live matches per week.
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This includes exclusive coverage of Brazilian soccer’s top-flight Brasileirão Série A, Peru's Liga1, and Venezuela's Liga FutVe. The lineup also features top-tier matches from Brazil's National Futsal League (LNF).
Fanatiz1’s original content will consist of flagship analysis and debate shows focused on the leagues it covers.
This is complemented by exclusive Fanatiz productions, including pre- and post-match coverage, goal countdowns, highlights, and "team of the week" selections from the ongoing league seasons.
Through its new YouTube streaming channel, Fanatiz will offer live South American soccer and a slate of original content.
The platform is seeking to capture a "younger, digitally native Hispanic audience."
Juan Pablo Buscaglione, general manager of Fanatiz, said: “Fanatiz’s interactive YouTube streaming channel and Fanatiz1 linear pay-TV channel represent a major strategic milestone and a natural disruption to our growth story.
“By combining our native streaming leadership with a dedicated linear pay-TV channel and a 100% interactive digital experience, we are cementing a true 360-degree omnichannel ecosystem. This ensures soccer fans can frictionlessly connect with their passion across whatever format they choose.”
Fanatiz, owned by Fz Sports, claims that total combined subscriptions across pay TV and digital platforms are projected to top 500 million by 2027 in the US and is aiming to “leverage migration toward hybrid media consumption models.”
Rafael López, vice president of media and content at Fz Sports, added: “Latinos in the US represent a community of 30 million fans who already spend more than half of their viewing time on streaming. Fanatiz was born for them.
“South American soccer is culture, identity, and conversation, and Fanatiz’s new YouTube destination is where that conversation happens. This is where creators play a key role in building a true sense of belonging—which remains at the core of every content decision we make.”
