Social media giant Facebook has extended its partnership with motor cycling’s MotoGP World Championship for the 2021 season.
The one-season extension with promoter Dorna Sports builds on the exclusive collaboration that began last season, with original MotoGP content made available through the Facebook Watch service, in three-to-seven-minute videos.
The videos will continue to feature “special interviews, behind-the-scenes content, compilations, highlights and incredible archive footage".
Dorna has said that Facebook was MotoGP’s strongest social media platform in 2020, and that close to 14 million fans use that platform to follow the sport.
Jerry Newman, director of sports partnerships for Europe, Middle East and Africa (EMEA) at Facebook, said: “In continuing this partnership, we’re looking forward to seeing even more exclusive interviews, highlights and behind-the-scenes clips being made available to this community, as we deepen the social interaction between riders, teams and fans.”
Manel Arroyo, Dorna Sports’ chief commercial officer, added: “MotoGP is committed to connecting to and engaging with our fans and giving them new ways to enjoy and interact with our content, making Facebook a perfect partner for our sport.”
The 2021 MotoGP World Championship is already under way, having started on 28 March, and runs until 14 November.