The Extreme E all-electric motor racing series has today unveiled a multi-year extension to its broadcast deal with the pan-European network Eurosport.
Through a tie-up with Eurosport’s owner Warner Bros Discovery (WBD), the European broadcaster will continue to screen Extreme E action in over 50 territories on the continent.
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The original tie-up between the two came in late 2020, while Eurosport also covers the series in the Middle East and North Africa.
This deal has been announced with the Extreme E name set to be discontinued after the 2024 season, which began in mid-February and takes in 10 races before ending in the US in November. Next year, instead, it is likely to be replaced by a hydrogen-powered competition.
Linear action will continue to be carried by Eurosport, with streaming options available via the Discovery+ and Max services run by WBD.
Programming will include live race action, highlights, and on-demand access, all delivered in local languages.
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By GlobalDataThis renewal was announced soon after Extreme E and the European Broadcasting Union (EBU), an alliance of public service broadcasters across the continent, struck a deal. Through the agreement, races are now being broadcast live on the EBU’s new Eurovision Sport digital streaming platform, which launched in January.
Ali Russell, Extreme E’s managing director, has said: “We are delighted to extend our partnership with one of the world’s most recognized sports broadcasters, Eurosport. Their global reach has allowed us to highlight key climate issues at our race locations alongside the exciting racing action.
“This new multi-year deal will cement our ability to showcase our unique gender-equal talented driver line-ups within our teams, as well as green technology and our sustainability efforts to an engaged audience.”
Trojan Paillot, senior vice president for sports rights acquisitions and syndication at WBD Sports Europe, added: “We’re pleased to renew our long-term partnership with Extreme E to further strengthen our varied multi-market motorsport offer.”
Discovery+ will cover Extreme E action in countries including the UK, Ireland, Germany, Italy, the Netherlands, Denmark, and Norway.
Late February also saw Extreme E appoint Curveball Digital as its official digital content agency.
Having kicked off its 2024 season – the fourth Extreme E campaign – in Saudi Arabia last month, there will be double-header races in Sardinia (four in total), the US, and another undisclosed European location before the end of the season.
