Pan-European free-to-air broadcaster Eurosport has struck a deal to show the Golden Trail World Series (GTWS), the international trail racing series.
The agreement covers the 2023 GTWS, which will be shown in 53 countries and 20 languages on Eurosport.
The Mont-Blanc Marathon, Sierre-Zinal, and the women's and men's individual races of the Il Golfo Dell' Isola final in Italy will all be broadcast live for two hours on the Eurosport 1 and Eurosport 2 channels, as well as on the Eurosport Player streaming service.
Eurosport 1 and 2 will show 23-minute highlights of the Zegama, the Dolomyths Run, and the American tour races one week after each event.
Grégory Vollet, director of the Golden Trail Series, said: “With broadcasting the Golden Trail Series on Eurosport, we are breaking new ground in our Series and our sport. Eurosport already streams many endurance and outdoor sports, such as cycling, cyclo-cross, the world’s most renowned marathons, winter sports, etc.
“This TV channel, therefore, seemed ideal to broadcast the GTWS and speak about trail running. We will have eight hours of live coverage, two of these hours will be dedicated solely to women (at the final in Italy), all this in the first year. This new turning point will help us raise our sport to an even higher level and make it credible on the media scene."
Vollet added: “The arrival of the Golden on Eurosport will send a strong message to brands and athletes. Coming on a world circuit and benefiting from digital visibility, local, vertical, and sometimes even horizontal press is good. But here we are talking about live TV on a channel that reaches several million people and is the Olympic Games’ official broadcaster.
“The visibility of trail running races has never been so crucial, and now we are striving to bring the show to other TV channels such as RTS (in Switzerland), ORF (in Austria), RAI (in Italy), iqIYI (in China) and many others. It is obvious that this will make the field even denser in the future and make the races even more spectacular."