Dutch men's soccer’s top-tier Eredivisie has launched a request for proposal (RFP) process to invite agencies to bid for the league’s international media and betting rights.
The 18-team Eredivisie is looking to select an agency to market these rights on its behalf, which will become available from the 2025-2026 season onwards.
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Proposals can be made for different sets of rights and for either a three and/or five-year term.
Qualified parties can express their interest in the process by sending an email to international@eredivisie.nl.
All necessary RFP documents will subsequently be shared, after agreeing to the terms and conditions of the RFP process in writing. Bids will need to be submitted by the deadline of May 30 at 6pm (CET).
The Eredivisie’s international rights are currently sold by IMG, the sports and entertainment giant, under a three-year deal that runs to the end of 2024-25.
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By GlobalDataThe agency has sold global media rights to the top Dutch league in all international regions, excluding the Netherlands, for over 20 years.
IMG recently ended Eredivisie's blackout in Japan by securing a broadcast deal with the FujiTV network.
The league also sealed a long-term domestic media rights renewal with Disney-owned international sports broadcaster ESPN, in February.
