Eleven Sports, the international subscription broadcaster, has secured rights in Italy to Fiba competitions until 2025 in a deal with basketball’s international governing announced today.
As part of the agreement, Eleven will stream over 1,000 games in total, including every match from next year’s Fiba Women’s Basketball World Cup, the 2023 Fiba Basketball World Cup and the men’s and women’s Fiba EuroBasket competitions.
The broadcaster will also show all games involving the Italian national team including qualifiers.
Additionally, Eleven will air Fiba´s major youth tournaments, including the U17 and U19 World Cups.
The broadcaster’s coverage in Italy gets underway today, with a series of qualifiers for the 2023 World Cup.
Frank Leenders, Fiba media and marketing services director general, said: "This is great news for basketball fans in Italy. The passion for the sport in this part of the world is strong and this partnership with Eleven allows for new synergies and levels of commitment which will provide fans with unprecedented coverage and access to Fiba competitions in the years to come."
The deal further strengthens Eleven´s basketball offering in Italy after it recently acquired rights to the EuroLeague, the elite European clubs competition. It also shows Fiba’s EuroLeague Women and the EuroCup.
Eleven Italy relaunched its service on the group´s global streaming platform, ElevenSports.com, for the 2021-22 season.
In recent days, Fiba has signed broadcast agreements with RTVE in Spain and France Télévisions, as well as ESPN in Brazil, Sportsnet in Canada and Nelonen Media in Finland earlier this month.
Meanwhile, Australia’s National Basketball League has agreed a media rights deal with Dongqiudi, the Chinese digital streaming site, for the next two seasons.
The platform will stream all NBL matches in the 2021-2022 and 2022-2023 campaigns in China, as well as highlights and short clips.
The deal was brokered on behalf of Dongqiudi by Sportfive, the international sports marketing agency, and sees the service become the first official media broadcast partner of the NBL in China.
Sportfive negotiated the deal with Sportradar, which sells the NBL’s global rights under a multi-year contract signed last December.
The tie-up marks Dongqiudi’s first non-soccer rights deal.
The NBL features multiple Chinese players including Zhou Qi and Li Hongquan for the South East Melbourne Phoenix and Liu Chuanxing of the Brisbane Bullets.
The 2021-22 season begins on 3 December.