The European Broadcasting Union (EBU), the alliance of public service broadcasters, has sold its media services arm, Eurovision Services, to Munich-based private equity firm Dubag Group.

Announcing the move earlier this week (February 7), Dubag Group said it had now closed the transaction with its exclusively managed Leo II fund.

Eurovision Services is a leading media services provider for rights holders, media organizations, and sports federations, offering solutions for the production, distribution, and personalization of content.

Major clients of the business have included motor racing’s Formula 1, North American basketball’s NBA, English soccer’s top-tier Premier League, European soccer governing body UEFA, motor cycling’s motocross promoter Infront Moto Racing, and the Super League Triathlon.

The acquisition adds to Dubag Group’s portfolio which also includes MMC Studios, the German broadcast production, television, and film studio company.

Emanuel Cattanei, partner at Dubag Group, said: “With the takeover of Eurovision Services, we extend our portfolio with a promising venture.

“We are convinced ES will be the first-choice provider for event organizers, media organizations, and sports federations.

“We are looking forward to a successful collaboration with all employees and customers.”

Created by the EBU in 2018, Eurovision Services has offices in North America, Europe, the Middle East, and Asia and employs around 250 staff.

At the time, the EBU said creating the business arm would give it greater independence, allowing it to grow.

It has three main technical co-ordinations centers in Geneva, Washington DC, and Singapore, which are all equipped to manage any transmission and distribution over the Eurovision Global Network.

Satellite, fiber, and IP feeds are delivered to broadcasters via the Eurovision Global Network, with content also fed to streaming services around the world.

As part of its partnership with UEFA, Eurovision Services was appointed the exclusive distributor of the broadcast signal for last year’s Women’s European Championships in England.

Under that deal, Eurovision Services provided two satellite news gathering trucks at each venue to distribute two fees from each match, as well as pre-and post-game live interviews to UEFA’s worldwide broadcast partners,