The European Broadcasting Union (EBU), the umbrella body of public-service broadcasters across the continent, has brought its Eurovision Sport direct-to-consumer OTT platform to FAST (Free Ad-Supported Streaming Television) platforms in the UK in an expansion of its current reach.
Eurovision Sport will launch on the Free Live Sports (FLS), Plex, Amazon Live, and Samsung TV Plus platforms in the UK territory
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The EBU has also confirmed that it is exploring similar opportunities in "other European markets and beyond," pre-empting further expansions should the UK launch achieve positive results.
This brings the service’s wide-ranging media rights portfolio to more potential viewers across the country.
That portfolio includes the rights to properties such as European Athletics, European and World Aquatics, UCI cycling, FIFA soccer, World Boxing, World Rowing, Paralympic sports, and more.
Speaking on the announcement, Eurovision Sport managing director Alan Fagan said: “This is about much more than just launching a channel on another platform. FAST distribution allows us to place free sport directly into environments where audiences are already spending their time and increasingly discovering content.
“Eurovision Sport was built to complement the broadcasts of our EBU members and ensure that free access to sport continues in the digital era. Expanding onto FAST is a natural next step in that strategy”.
The OTT service was launched in 2024 to serve as a digital extension of the EBU's continental free broadcast remit.
In terms of recent EBU activity, the EBU renewed its long-running European Athletics partnership, which began in 1981, through to 2031.
Mid-April saw the umbrella body snap up rights in several major European markets for soccer's 2027 FIFA Women's World Cup.
The deal will ensure free-to-air WWC coverage across the following territories: Czechia, Hungary, the Netherlands, Norway, Malta, Belgium, Spain, Slovakia, Iceland, Sweden, Ukraine, Denmark, Poland, Belgium, and Finland.
