The all-electric E1 powerboating series currently in the middle of its debut championship, has unveiled a new distribution partnership with sports-focused media agency Story10.

Through a deal unveiled today, Story10 will work to increase exposure around the E1 World Championship by distributing news content for each upcoming event in the series, across its network of digital and social channels.

The agency is also set to produce and distribute feature stories across the remainder of 2024, including team profiles and messaging “around key topics of sustainability, innovation, and marine preservation.”

E1’s inaugural 2024 season next heads to Marbella, Spain, for an event on June 2.

Over the last few weeks, the powerboating series has brought in audio brand Baud, and champagne brand Telmont as new commercial partners.

The 2024 season began in Jeddah, Saudi Arabia, in early February, and will run through to a final race in Hong Kong in mid-November.

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Story10, meanwhile, is run by SNTV, a joint venture between the Associated Press and heavyweight agency IMG.

In February, Story10 announced the expansion of its partnership with World Table Tennis, the commercial body for the International Table Tennis Federation.

James Dobbs, managing director of SNTV, said: “E1 has all the attributes a sport needs to succeed in today's media landscape; a visually spectacular competition with high-profile entertainment cross-over, all rooted in the essential ambition to achieve environmental sustainability.

“We're already seeing significant engagement from our media partners and will continue to introduce new audiences to the series.”