Denmark reached the knockout stages of the 2023 FIFA Women’s World Cup, before exiting at the hands of co-hosts Australia. (Brandon Thorne/Getty Images)

Danish free-to-air (FTA) broadcaster DR has entered into a four-year deal covering rights to the national women's soccer team’s next two sets of qualifying matches.

Through a tie-up with the DBU national soccer body, DR will cover all qualifiers in advance of the UEFA Women’s European Championships in 2025, as well as those for the 2027 FIFA Women’s World Cup.

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In addition, games in the UEFA Women’s Nations League until the end of 2027 will also be shown.

DR’s relationship with the DBU in terms of covering the women’s national team began in 2015.

Denmark made it to the round of 16 stage at the 2023 FIFA Women’s World Cup, before losing 2-0 to co-hosts Australia.

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The European qualifiers for the 2025 Women's Euros in Switzerland begin in April, with Denmark up against Italy, England, and Austria. However, a Danish broadcast deal covering that event has not been struck yet.

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Jakob Høyer, acting commercial director at the DBU, has said: “The women's national team has been exciting in recent years with great football, a round of 16 finish at the World Cup and four victories in the Nations League. The team is experiencing increasing fan support and is heading into an exciting 2024 with a ticket to the European Championships in 2025 as the ultimate goal.

"We are really happy that Danes … can follow the women's national team on DR's channels in the future.”

Anders Kern Boje, deputy director at DR and in charge of sports output, added: “At DR, we have shown the Danish national team's matches for almost 10 years. We have gotten to know the team's profiles on a first-name basis and have seen them grow into stars on the international football scene.

"Our long-term strategy of showing the women's national team's matches has been a viewer success, and I am happy that with the new agreement, we can now build on it.”

In terms of its other soccer rights, DR currently shows action from the domestic men’s Pokalen cup competition, through until the end of the ongoing 2023-24 season.