Discovery, the US-based media giant, has entered into a broadcast rights partnership across Europe with Super League Triathlon (SLT), the professional international triathlon series.
The deal, struck by Discovery Sports with SLT, entails live and highlights coverage of all SLT events during 2022 in all European countries where Discovery has a presence through its pan-continental Eurosport network and/or its Discovery+ and Eurosport App streaming services.
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The media heavyweight will use Discovery+, active across seven markets in this instance, to cover the action on-demand as well as live, while stories and news from the series will be available on the Eurosport.com digital site.
Discovery+ will provide SLT coverage for viewers in Denmark, Finland, Italy, the Netherlands, Norway, Sweden, and the UK, while the rest of Europe will have access through the Eurosport 1 and Eurosport 2 linear channels.
Discovery will also show SLT’s latest documentary series, Every Second Counts, alongside other shoulder content.
The three initial events covered by the partnership come from the Arena Games Triathlon, a series of esports events that “blend real-life and virtual racing to deliver an immersive viewing experience” and were created in November through a partnership between SLT and the World Triathlon governing body.
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By GlobalDataThe first of these will take place on April 9 in Munich, Germany, with other events scheduled for April 23 and May 7, in the UK and Singapore, respectively.
Later in 2022, SLT will put on its outdoor, global, Championship Series.
Michael D’hulst, Super League Triathlon’s chief executive, said: “Partnering with Discovery is a significant milestone as it allows us to work with a fantastic company who, like SLT, are known for innovation and delivering amazing content to sports fans. It also opens up triathlon for regular viewing to a massive audience already engaged in watching sport.”
Trojan Paillot, vice-president of sports rights acquisition and syndication at Discovery Sports, added: “We have long championed elite triathlon events between Olympic cycles and are committed to bringing inspirational stories involving the world’s best triathletes to fans across Europe.
“We look forward to partnering with Super League Triathlon to harness the full scale of our channels and digital platforms including Discovery+ to offer viewers access to every moment of SLT action in 2022.”
In December, Canadian sportswear company Dryworld struck a three-year global deal to become SLT’s official apparel partner.
Discovery, meanwhile, also held rights across parts of Europe and Asia-Pacific to the inaugural edition of the Collins Cup, the teams-based event run by the Professional Triathletes Organisation, in August last year.
