DirecTV, the US satellite broadcaster, has agreed a deal with Singapore-based mixed martial arts promotion ONE Championship to distribute its events in commercial venues across the country.
Under the deal, the broadcaster’s DirecTV For Business arm will provide the promotion’s live ONE Fight Night events in bars and restaurants.
All ONE Fight Night events currently stream live and free on retail giant Amazon’s Prime Video streaming service in the US and Canada following a multi-year agreement in April 2022.
The upcoming ONE Fight Night 14 event taking place on September 29 will be made available in participating venues.
The launch follows a recent trial for ONE's US debut in May, which included select DirecTV For Business locations from several restaurant chains.
Tai Morshed, senior vice president of US strategy and operations at ONE, said: "ONE Championship has one of the most passionate fan bases in the world, and we always strive to make our programming as convenient and accessible as possible.
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“This partnership with DirecTV allows us to work with another best-in-class partner while expanding ONE's presence in the US by making our events available in the commercial marketplace."
Mike Wittrock, chief sales and service officer at DirecTV, added: "Mixed Martial Arts continues to grow in popularity across the country, so we're excited to deliver ONE Championship events to bars and restaurants nationwide."
In recent months, DirecTV For Business has secured exclusive commercial rights to the NFL’s Sunday Ticket games through YouTube TV and and Thursday Night Football via Amazon Prime Video, as well as Major League Baseball's Friday Night Baseball and Major League Soccer's MLS Season Pass via tech giant Apple.
In July, ONE Championship announced it will host four events in the US in 2024 following its debut in the country on May 1 at the 1stBank Center in Colorado with ONE Fight Night 10.
Earlier this year, full-service agency Horizon Sports & Experiences (HS&E) was brought on board by the series to secure new partnerships in the US.