American football’s NFL has agreed to a 10-year deal with DAZN Group that will see the international sports OTT platform deliver the league’s NFL Game Pass International streaming service to fans outside the US from the 2023 season onwards.
NFL’s Game Pass International airs every regular season and post-season game live for fans globally, including the flagship season-ending Super Bowl, which will be held in Las Vegas next year.
Under the deal, running until at least 2033, Game Pass International will be offered through the DAZN app as a standalone subscription or an add-on to an existing DAZN package to customers worldwide, excluding China.
DAZN chief executive Shay Segev said: “The NFL is the premier sports media property, and DAZN is incredibly excited that it has chosen us as its international partner. I am confident that we will deliver a superb experience for NFL fans while helping the league engage new markets and demographics.
“We can’t wait to bring all the drama, passion, and excitement that the NFL is renowned for to our customers as we continue to build the ultimate global destination for sports fans.”
The deal comes as NFL looks to increase its international fan base.
DAZN has distributed NFL Game Pass in Canada since 2017 and has been the league’s broadcast partner in Germany and Japan since 2016. It has also held rights to league games in Italy since 2018.
The league also recently struck an agreement with Google’s YouTube TV to distribute a Sunday Ticket package of out-of-market, regular-season games in the US starting from the 2023 season.
As well as live games, Game Pass International will give fans access to NFL Network and NFL RedZone programming, as well as a library of NFL Films and NFL Media programming on demand.
NFL commissioner Roger Goodell said: “Growing the NFL globally is a key strategic priority for the league and our 32 clubs. We are excited to partner with DAZN to help us accelerate this effort.
“Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans.”
The deal was announced ahead of this year’s Super Bowl LVII, scheduled to take place at State Farm Stadium, home of the Arizona Cardinals, this weekend (February 12). It will be played between the Philadelphia Eagles and Kansas City Chiefs.