DAZN, the international OTT subscription platform, has acquired exclusive rights to the upcoming Women’s International Champions Cup, the pre-season soccer competition, in more than 120 territories worldwide.
The four-team tournament will run from 18 to 21 August next week and feature Spain’s Barcelona, the Women’s Champions League holders, reigning WICC champions Lyon of France, and Houston Dash and Portland Thorns of North America’s NWSL.
DAZN will show matches on its main streaming platform, as well as for free on its new YouTube channel dedicated to women’s soccer.
Its coverage will begin with Lyon’s clash against Barcelona, followed by the Dash vs. Thorns. The tournament will be hosted by the Thorns at their Providence Park stadium in Portland.
DAZN has secured rights in more than 120 markets across Europe, North America, Asia, and Africa including Australia, France, India, Italy, Japan, Morocco, Netherlands, New Zealand, Portugal, Singapore, Spain, Turkey and the UK.
The WICC will be available live and on-demand with English language commentary as well as French and Spanish commentary for those respective matchups.
James Rushton, co-chief executive at DAZN Group, said: “At DAZN, we are deeply committed to growing women’s football and women’s sport overall by bringing more visibility to elite competitions, such as the WICC, than ever before; that’s why making next week’s tournament available on DAZN as well as on YouTube for free was a no-brainer, to reach even more existing and new fans alike with what’s sure to be two epic days of action.”
DAZN recently concluded a global rights deal for the revamped Uefa Women’s Champions League.
Under a four-year agreement with Uefa starting next season, DAZN will have exclusive live rights to the competition in all territories except the Middle East and North Africa (where it can offer clips and highlights), and China and its territories.
The streaming service will also be showing games live and for free on its new YouTube channel to target a wider audience.