DAZN, the international subscription streaming platform, has expanded its combat sports offering after securing global rights to French mixed martial arts promotion Hexagone MMA until March 2023.
Under the deal, DAZN will broadcast the promotion on its platform in Australia, Mexico, New Zealand, Poland, the UK, the US, and “many other countries globally,” starting with the Hexagone MMA 4 event in Dubai, United Arab Emirates (UAE), on August 28.
The rights were sold by Hexagone MMA’s distribution partner Fighting Spirit.
Jérôme Pourrut, co-founder of Hexagone MMA, said: “We are delighted to join DAZN, the first global platform for sports. For the first time in MMA history, a European franchise will become global.
“This is a major achievement for MMA in Europe. Our partnership with DAZN will give tremendous exposure to athletes across the continent in this growing sport, which will soon be among the top five sports in the world.”
Last month, the promotion announced that two of its competitions this year will be held outside France, starting with August’s event in Dubai. The second event will be held in Oberhausen, Germany, on October 15.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
The rights add to DAZN’s growing portfolio of combat sports rights.
Tom Burrows, DAZN’s executive vice president of global rights strategy, said, “DAZN is the undisputed home of boxing combat sports, after his deals with Matchroom Boxing, Golden Boy Promotions, GGG Promotions, and Naciones MMA, so we’re thrilled to add Hexagone MMA to our roster.
“This agreement will compete to reach a global and passionate audience and we look forward to streaming the fights and the exciting things it has to offer.”
DAZN has finalized several soccer deals in the last two weeks, including for rights in Japan for France’s top-tier Ligue 1 and Portugal’s Primeira Liga, a distribution partnership with Sky Italia for Italy’s Serie A, a carriage deal with Spain’s MasMovil for domestic league LaLiga, and broadcast rights for the Women’s International Champions Cup in 175 markets and territories worldwide.