DAZN, the international sports streaming service, has today announced that its app will go live on pay-TV giant Sky’s platform in the UK next year.
From 2024, Sky customers will be able to sign up to DAZN’s service on Sky Glass, Sky Stream, and Sky Q.
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Viewers will have access to a range of sports content including boxing and MMA matchups, and soccer’s UEFA Women’s Champions League and Saudi Pro League.
DAZN's boxing content includes fights featuring British boxer Anthony Joshua, who signed a long-term broadcast deal with the streaming service in 2022, bringing an end to a nine-year partnership with Sky.
In addition, the NFL Game Pass service, which includes live games from the top American football league, magazine programming, and archive content, is available to purchase through the DAZN app.
Shay Segev, DAZN Group chief executive, has said: “This is excellent news for both DAZN and Sky customers. It makes it even easier to access the DAZN app in the UK and Ireland.
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By GlobalData“DAZN’s distribution strategy is to be as accessible to as many sports fans as possible, and Sky’s technology will help us get into more homes across the UK and Ireland.”
Earlier this month, DAZN released details of its soon-to-be-launched free tier that will see a range of its live content made available without a subscription.
Each week, a selection of live matches from its portfolio of rights will be made available for free to registered users on the DAZN platform and partner channels.
The freemium service will be launched in Germany by the end of this month before launching globally in early 2024, with the service hoping to capture new subscribers on the back of trying out the free service.
DAZN Group, which operates the sports streaming platform, this week revealed it made an operating loss of $1.06 billion in 2022, an improvement from a loss of $1.35 billion in 2021.
In terms of revenue last year, the group – which operates in over 200 countries now with key markets including Germany, Italy, Spain, Japan, the US, and Canada – brought in $2.19 billion last year, a 41% increase year-on-year.
Bloomberg recently reported that DAZN has held early talks with potential advisors about raising as much as $1 billion in capital in the coming months to fund its efforts to secure more top-tier streaming rights.
