China Media Group, the country’s domestic broadcaster, has launched the CCTV Olympic Channel and its digital platforms in preparation for the 2022 winter games in Beijing.
The Olympic Channel was created as part of a strategic tie-up between CMG and the International Olympic Committee.
It is the only broadcasting platform on the Chinese mainland authorised by the IOC to use the word "Olympic" and the Olympic rings.
The channel, operated by CCTV, the state-run broadcaster in China, is claimed to be the world's first 24-hour, 4K ultra-high-definition satellite television sports channel.
Its digital platforms include PC terminals, applications, and China's popular social networks WeChat and Weibo.
The channel will provide coverage for both the Winter Olympic and Paralympic Games.
The Beijing 2022 Winter Olympics will run from 4 February to 20 February, while the Paralympics is scheduled for 4 to 13 March.