UK commercial broadcaster Channel 5 has agreed a partnership with pay-TV giant Sky to show highlights of the upcoming ICC Men’s Cricket World Cup.
As part of the agreement with Sky, which holds the exclusive UK rights, Chanel 5 will run 48 one-hour highlight programs throughout the tournament. This will equate to one highlight show for each of the competition’s 48 fixtures.
The highlight shows will also be free to view on Channel 5’s on-demand streaming platform, My5, after linear TV broadcast.
Bryan Henderson, Sky’s director of cricket, stated: “This competition represents a huge opportunity to capitalize on newer fans to the sport. As the home of cricket in the UK and Ireland, we’re committed to delivering the very best coverage and analysis of the Men’s Cricket World Cup, which we’re delighted to do alongside Channel 5.”
The deal marks cricket’s return to Channel 5, with the broadcaster having previously been the free-to-air highlights provider of the England men’s cricket team between 2006 and 2019.
Sky agreed on a new deal with the ICC to be the exclusive UK rightsholder of all major men’s and women’s cricket events in January. The deal will run from 2024 through 2031.
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The long-term contract marks the first direct rights tie-up between the ICC and Sky, with Sky’s initial exclusivity deal that saw it through from 2014 to 2023 agreed with Indian broadcast Star.
The ICC Men’s Cricket World Cup, composed of 48 One Day International matches, will take place in India between October 5 and November 19, with England looking to retain the trophy they won in 2019.