The rights to Brazilian soccer’s Copa do Brasil knockout competition and Supercopa Rei super cup will be split by pay-TV giant Globo, Disney-owned ESPN, and Amazon’s Prime Video for the next four-year cycle, a record return for the competition.
Brazilian soccer’s CBF governing body has called it the “largest rights deal in the history of Brazilian football,” confirming that Globo and Amazon had acquired rights alongside a currently unnamed third party (reportedly ESPN).
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Beginning with the 2027 campaign and running through the 2030 edition, these three broadcasters will collectively contribute over BR$1.08 billion – reportedly as much as BR$1.08 billion (US$211.4 million) – per year in rights fees, which will amount to over BR$4 billion across the four-year contract.
The agreements also include the rights to the Supercopa Rei from 2028 through 2031.
This is split across four rights packages tendered by the CBF.
The first of these packages, concerning a minimum of 14 nationally broadcast free-to-air games, was snapped up by Globo. The second package, concerning pay-TV rights, also went to Globo, with games split between its Sportv and Premiere networks, and its GeTV digital platform. The third package, also pay-TV rights, was split between Amazon Prime Video and ESPN, while the Fourth package, for match highlights, once again went to GeTV.
Up to this point, Globo has held the rights exclusively, through a succession of deals spanning the last two decades, although over that period it has agreed a number of sub-licensing deals to other broadcasters.
Speaking on the announcement, CBF president Samir Xaud said: “This is a historic moment for the Copa do Brasil and for Brazilian football. We are building a new cycle for a competition that represents the dimension and diversity of our football.
“This negotiation expands the value, visibility, and reach of the Copa do Brasil. Above all, it creates new possibilities for more Brazilians to follow their clubs, regardless of where they are. It is a national competition, belonging to the whole of Brazil, and this new cycle needs to live up to that dimension. We are talking about more technology, more reach, more broadcasting possibilities, and a structure capable of valuing each game, each club, and each story.”
The record BR$1.08 billion rights fee represents an uplift of around 80% on the previous Globo exclusive deal, a factor that the CBF attributes to a modification of its rights sale strategy.
For the first time, the CBF centralized the media rights sales, and additionally, the federation has also demarcated high-profile games into different time slots, minimizing the number of games shown at the same time and, as such, maximizing rights values.
For the first time, the CBF will also take production of Copa do Brazil games in-house, meaning that all 157 games each year will be broadcast.
In 2026, when Globo produced its own games, as many as 55 fixtures in the early rounds of the competition were simply not broadcast. Now though, identifying an opportunity to drive up inventory, the CBF will produce these games, and all others, distributing a single broadcast signal to all broadcast partners, thus expanding the package on offer to bidders.
Xaud continued: ““The big change is in the distribution. We structured this negotiation into four rights packages, seeking to expand the distribution possibilities for the Copa do Brasil.
“And the most important result is that this new model significantly increases the competition's presence on free-to-air television. We will practically double the number of broadcasts on free-to-air TV, bringing more games to the fans, free of charge, and also increasing the visibility of the clubs.”
In 2025, Sao Paulo giants Corinthians won the Copa do Brazil, and would go on to claim the following Supercopa Rei also in February 2026.
