The British Basketball League has announced a new broadcasting partnership with the Bally Sports network, airing to regional audiences in the US.
Bally Sports will show two weekly British Basketball League games every Thursday and Friday evening to its 18 owned and operated regional sports networks (RSNs).
In addition to the RSN coverage, matches will also stream live and on demand through the Bally Sports app.
Starting later in spring, Bally Sports will broadcast two weekly original programs, one being Unbeatable, a weekly highlights, original features, exclusive player and League personality interviews, top plays, and bloopers show.
The other show will be called Inside the Paint, a program analyzing each week's action with reactions from players and coaches.
British Basketball League chief executive Aaron Radin said: “Our mission is to delight fans worldwide with our sports entertainment offering. This partnership with Bally Sports signifies yet another big step in the growth and global appeal of our League.
“We’re excited to showcase the competitiveness of British basketball to Bally Sports audiences and create connections with sports fans in the US through the incredible reach of their regional networks.”
Coverage began yesterday (January 4) with reigning champions London Lions beating Newcastle Eagles 99-77.
The partnership follows similar recently announced deals with Fubo, the YES Network, NBC Sports Regional Networks, and the New England Sports Network.
Read more: Radin discussed the British Basketball League's expansion into the US and wider growth strategy in a recent interview with Sportcal (GlobalData).