Bet365, the online betting company, will increase its horse racing content offering through a three-year expansion deal with the Spotlight Sports Group.
Through the agreement, SSG’s Superfeed content engine will be integrated into Bet365's platform to give its customers access to data and content of all major international horse racing territories from Racing Post, the industry daily that is a subsidiary of SSG.
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Data provided includes silks, form, comments, verdicts and star ratings, while the deal also sees Bet365 add key data from US and French racing.
The data and content is being made available to users of all of bet365’s domains – the UK and Ireland, France, US, South African, Hong Kong and the UAE, with "more global territories to be added soon."
The deal adds to the pair’s existing relationship, with Spotlight Sports Group having previously provided UK and Irish racing content to Bet365 customers.
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Daniel Smith, account director at Spotlight Sports Group, said: ‘’We’ve worked with bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world.
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By GlobalData“We know the value customers place on our content and we’re delighted bet365 continue to offer this support to their customers for new territories.’’
