English soccer’s top-tier Premier League is set to renew its broadcast rights deal with BeIN Sports, the international pay-TV giant, in the Middle East and North Africa (MENA).

Top-flight clubs gave the league permission to conclude an extended agreement with the Qatar-based broadcaster at a shareholders’ meeting last week.

The new deal, which will commence in the 2025-26 season, will be worth around £550 million ($684 million) and run for another three years, according to the Daily Mail.

A renewed agreement between the two parties is expected to be officially announced in the coming weeks.

BeIN’s existing three-year contract with the Premier League, which covers 24 territories in the MENA region, expires at the end of the 2024-25 season and is valued at around $500 million.

The pay-TV operator, which is permitted to show all 380 matches live per season in English and Arabic language, has been the English top-flight’s broadcast partner in MENA since 2013.

In terms of strong Premier League interest, key markets in the BeIN MENA deal include Egypt (Liverpool's Mohamed Salah), Morocco (Chelsea's Hakim Ziyech), and Algeria (Manchester City's Riyad Mahrez).

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