English soccer’s top-tier Premier League is set to renew its broadcast rights deal with BeIN Sports, the international pay-TV giant, in the Middle East and North Africa (MENA).

Top-flight clubs gave the league permission to conclude an extended agreement with the Qatar-based broadcaster at a shareholders’ meeting last week.

The new deal, which will commence in the 2025-26 season, will be worth around £550 million ($684 million) and run for another three years, according to the Daily Mail.

A renewed agreement between the two parties is expected to be officially announced in the coming weeks.

BeIN’s existing three-year contract with the Premier League, which covers 24 territories in the MENA region, expires at the end of the 2024-25 season and is valued at around $500 million.

The pay-TV operator, which is permitted to show all 380 matches live per season in English and Arabic language, has been the English top-flight’s broadcast partner in MENA since 2013.

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In terms of strong Premier League interest, key markets in the BeIN MENA deal include Egypt (Liverpool's Mohamed Salah), Morocco (Chelsea's Hakim Ziyech), and Algeria (Manchester City's Riyad Mahrez).

Image: Ryan Pierse/Getty Images