Gernot Bauer is leaving his position as head of sport at Warner Bros. Discovery (WBD) Germany, an arm of the multinational media and entertainment giant, to join commercial broadcaster ProSiebenSat.1.
He will become the new sports director of the ‘ran’ streaming service and replace Alexander Rösner, who moved to pay-TV giant Sky Deutschland earlier this month (September).
Bauer will also serve as senior vice president of Seven.One, ProSiebenSat.1’s rights buying agency.
The 47-year-old will officially begin his new role on November 1. He will head up the editorial, production, and sports rights departments and will be responsible for all sports content across platforms.
Bauer has been head of sports at Warner Bros. Discovery since 2017. He also previously worked as chief reporter for Sky Deutschland and deputy editor-in-chief at Eurosport where he was responsible for the production of several major sporting events such as the Winter Olympics and cycling’s Tour de France.
He said: “Being able to lead a strong brand like ‘ran’, which I grew up with, is a privilege. I'm very happy to wear the 'ran' captain's armband from now on so that I can help shape the future with one of the best sports editorial teams in Germany.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Daniel Rosemann, broadcaster manager of ProSieben and Sat.1, said: “Sport and especially live sport are an elementary program component for [streaming platform] Joyn, Sat.1, and ProSieben…That’s why we need to have a strong team with an experienced and excellent specialist.
“That’s why we are proud to be able to sign Gernot Bauer. He is a proven sports expert – in front of and behind the camera – and is a perfect fit for ‘ran’.”