Bandeirantes, the Brazilian broadcast network, has formally confirmed rights to the 2023 season of all-electric motor racing’s Formula E.
In an announcement made yesterday (January 11), Band said this year’s championship will be covered by Band Sports, band.com.br, and Bandplay, from the opening race of the campaign on January 14 in Mexico.
Go deeper with GlobalData
The 2021 and 2022 seasons of the championship were shown in Brazil by TV Cultura (free-to-air) and SporTV (pay-television, run by Globo).
All practice and qualifying sessions this year will be aired live by Band via the aforementioned platforms, and the network will also cover “up to nine races live” on its free-to-air platforms, with the first of these being the Diriyah ePrix in Saudi Arabia on January 28.
This is a significant year in terms of Brazilian coverage of Formula E, with the country set to stage its inaugural ePrix on March 25 in Sao Paulo.
Denis Gavazzi, director of sports at Grupo Bandeirantes, said: “This partnership will further strengthen our automotive pillar, which already comprises Formula 1, Copa Truck, Stock Car, and the Porsche Cup … Currently, everyone is debating about sustainability and renewable energy, and this is a series that focuses on the future of electric energy”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAarti Dabas, Formula E’s chief media officer, added: “Fans in Brazil can expect high-quality live coverage across multiple platforms throughout the season, starting this weekend with an exciting opening race in Mexico City when the new Gen3 car will race for the first time.”
It was first reported in November that Band was the favorite to secure 2023 championship rights, in what has now been confirmed as a significant addition to its existing motor racing portfolio, which has the iconic Formula 1 series as its centerpiece.
The 2022-23 season, Formula E’s ninth, is the first of the series’ new Gen3, which will see the introduction of “the fastest, lightest, most powerful and efficient electric race car ever built” and will feature a record 18 races across 10 cities.
The season will begin in Mexico City, Mexico, on January 14, and conclude in London, UK, with a doubleheader on July 29 and 30.
In late October, Cape Town in South Africa was confirmed as another new destination for next year’s campaign.
Elsewhere, Formula E has announced a multi-year extension of its commercial partnership with international logistics firm DHL.
Through the renewal, DHL will “travel the expected 89,100 kilometers for the upcoming season, moving approximately 415 tons of valuable freight per race, including race cars, batteries, charging units, broadcast equipment, and marketing and hospitality equipment.”
The logistics heavyweight has been a Formula E sponsor and the series’ official logistics partner since it launched in 2013. The last extension between the two was struck in January 2022.
Arjan Sissing, head of global brand marketing for Deutsche Post DHL Group, said: “Formula E is not just a sport, but also a vision of the future we can all be a part of. We share that same vision of a greener future and are proud to be a founding and logistics partner of Formula E since its inception.”
Matt Scammell, Formula E’s chief commercial officer, added: “DHL plays a critical function in the delivery of every race event around the world, pioneering cutting-edge solutions in efficiency and sustainability, making them a perfect fit for the championship and our mission.”
In mid-December, Korean tire manufacturer and Formula E’s technical partner Hankook expanded its recently struck commercial deal with Formula E by snapping up title sponsorship rights for five events this year.
Image: Handout/Getty Images
