ATP Media, the media arm of the men’s professional tennis tour, has become the latest sports property to partner with WSC Sports, the Israel-based sports video content provider, to support its content creation and digital strategy.

The partnership will see ATP Media use WSC Sports’ AI-powered technology to create a catalog of short and long-form highlights, as well as a wide range of videos that feature on-court action of any match and any player from tournaments on the ATP Tour calendar.

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The clips will then be distributed almost live across all ATP Media stakeholders, including the tournament organizers, players, broadcasters, and media partners.

They will also be delivered across digital platforms including social media channels, websites, mobile apps, and ATP Media’s direct-to-consumer streaming service, Tennis TV.

Stuart Watts, chief operating officer of ATP Media, said: “ATP Media is constantly looking at how we can improve engagement and super-serve our fans.

“By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale.”

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Given the global nature of the tennis tour, ATP Media said it will also focus on creating localized content and clips that can be segmented by player nationality and distributed to local broadcasters and digital channels.

This latest deal adds to WSC Sports’ growing portfolio of tennis clients that includes the WTA women’s professional tour, and Tennis Australia, organizer of the Australian Open grand slam tournament.

In total, WSC Sport has partnerships in place with over 300 sports leagues, clubs, and organizations, including top-tier European soccer leagues LaLiga (Spain), Bundesliga (Germany, and Serie A (Italy), as well as North American basketball’s NBA, Indycar US-based motor racing series, and the Ladies Professional Golf Association.

It also has partnerships in place with broadcasters including ESPN, DAZN, YouTube TV, and Eleven.

Last year, WSC announced it had raised $100 million in a Series D funding round to help facilitate its growth.

WSC Sports co-founder Aviv Arnon has said: “We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide.

“Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale.”