Ata Football, a women’s soccer-focused digital platform owned by Atalanta Media, has entered into a two-year rights deal with Italian women’s soccer’s top-tier Serie A across several key international markets.
The partnership involves Ata offering 100 live matches across the next two seasons to subscribers in the US, Canada, and Germany, including both semi-finals and the final from the Italian Cup and the Italian Supercup knockout competitions.
The service will also offer a weekly women’s Serie A highlights show and will also provide short-form highlights clips.
The deal, Ata has said, will “expand league coverage and elevate visibility … furthering Ata’s quest to deliver unrivaled access and exposure for women’s soccer.”
The partnership marks the first time women’s Serie A action will be available through streaming in all three territories listed above.
Ludovica Mantovani, president of the women’s Serie A, said: “We are delighted and excited that our competitions will be broadcast in the US, Canada, and Germany thanks to this partnership with Ata football … In a year of transition to a professional elite league this global interest in our game is a strategic asset which demonstrates the growth of Italian women’s soccer and its appeal.”
Esmeralda Negron, co-founder and general manager of Ata Football, added: “We are relentless in our drive to ensure the best women’s football from the globe is accessible on Ata Football … The opportunity to bring Serie A TimVision to our platform is another huge step, offering our community and fans the chance to more easily access and enjoy top-flight international women’s football, its most iconic clubs, and rising stars.”
Ata Football adds the women’s Serie A to a portfolio of top-tier female soccer competitions that already includes (in the US) England’s Women’s Super League, France’s D1 Arkema, and the Primera Iberdola from Spain.
In September this year, Ata expanded its partnership with NBC Sports, a division of the US national broadcaster.
During the ongoing 2021-22 European club soccer season, NBC Sports is covering an expanded selection of games – over 100 in total – from the aforementioned leagues to which Ata has rights.
Ata Football is supported by 777 Partners, a Miami-based US investment firm that was founded in 2015 and has since grown into a global holding company of more than 50 businesses over five continents.
Atalanta Media looks to buy up rights to women’s leagues and distribute them to high-profile broadcasters for free to accelerate the visibility of women’s soccer.