The European League of Football (ELF), the American football competition, which launched on the continent last June, has brought in Next Level Sports & Entertainment as its broadcast partner in the US.
The network will broadcast all remaining games from the 2022 ELF season via its For the Fans (FTF) online platform, with the league having said the partnership gives it a reach of over 100 million households in the US.
The FTF network is available through carriage partners such as Samsung TV Plus, Xumo, the Roku Channel, Twitch, DistroTV, and SelecTV.
Zelijko Karajica, the ELF's chief executive, said: “The expansion of distribution is an important building block on the way to becoming a global brand.
“By cooperating with Next Level Sports, we are putting our broadcast on wide reach within the homeland and core market of American football.”
Distribution partners for the 2022 ELF campaign – being contested by 12 teams across five nations – have already been found in European countries such as Germany, Spain, Poland, and Austria, as well as in nations such as China, Malaysia, Singapore, and Thailand.
Viewers outside of those markets can also find live coverage via the ELF Gamepass on the league’s own online platforms.
The ELF was set up in 2020 by SEH Sports and Entertainment, a company of Karajica, former managing director of ProSiebenSat.1, the German commercial broadcaster.
The plan is to grow the league to 24 teams across Europe in future years.