AE Live, the UK-based sports broadcast graphics specialist, has extended its long-running partnership with the ITV Sport wing of the UK commercial broadcaster.

The relationship between those two parties dates back over 25 years, and the extension will see AE Live work with ITV to develop “new innovations and enhancements to complement the extensive graphics and stats in use already.”

AE Live and ITV work together on ITV Sport’s live coverage of properties across soccer, rugby union, horse racing, darts, and snooker.

Innovations across racing will include augmented reality graphics, on-course wirecams, and the “integration of race and timing data from a range of providers.”

The specific properties covered by the partnership include soccer’s FA Cup and England men’s and women’s national team fixtures (including the ongoing men's European Championship), rugby union’s English Premiership, Six Nations, and Champions Cup.

Aside from ITV Sport, AE Live works with broadcasters and production companies such as Sky Sports, Premier League Productions, and WTA Media.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This time last year, the firm unveiled the acquisition of virtual production firm Silver Spoon.