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The 1190 Sports marketing agency has finalized new broadcast rights deals for Brazilian soccer’s top-tier Serie A in Turkey, Portugal, and sub-Saharan Africa.

For the first time, the league will be shown in Turkey through an agreement with pay-television operator D-Smart.

Viewers in the country will have access to all Serie A matches, as well as weekly shows and highlights.

Games will be shown live with both Turkish and English commentary.

Meanwhile, in Portugal, 1190 Sports, which acts as the league’s international media rights distribution partner, has extended its relationship with Channel 11, the Portuguese Football Federation’s subscription channel.

The platform, which has shown the Brazilian top flight for the past three seasons, will expand its coverage with over 117 more live matches.

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In addition, 1190 Sports has also secured enhanced coverage for the league in Africa in an agreement with HAC Media, through which StarTimes, the pay-television operator in sub-Saharan Africa, will air a total of 228 Serie A matches in the region.

Earlier this year, the agency secured rights deals in several territories across the Middle East and North Africa (MENA) in an agreement with Athletic Sports Group, with matches being shown by Saudi Sports Channels and the Shahid streaming platform.

It also agreed deals in Poland with For Media Sports Management for games to be aired by Polsat, while soccer content platform OneFootball also entered into a multi-territory distribution deal for the top Brazilian league.

That agreement covers markets including France, the UK, Spain, and various countries in Southeast Asia, among others.

In June, it was announced that streaming platform M Plus had acquired rights in Macau and Hong Kong, through a deal brokered by 1190 Sports and the Sportfive agency.

Chile-based 1190 Sports holds the international rights to the top two tiers of club soccer in Brazil from 2020 to 2023. The agency was formed after 1190 Sports merged with Global Sports Rights Management.

Hernán Donnari, chief executive and co-founder of 1190 Sports, said: “Seeing reflected the expansion plan that we imagined and that we launched in an unprecedented reach for Brasileirão, is extremely gratifying.

“Adding new territories, sealing deals with new operators, reaffirming agreements with those with whom we already have them, and even expanding the presence in each of the continents has been the goal of 1190 Sports since day one. That will continue to be our focus for the benefit of football, the clubs, the player, and the brands that support this championship.”

Image: Heuler Andrey/Getty Images