The prestigious Formula 1 (F1) motor racing series has today (February 28) announced a 15-year partnership with Tottenham Hotspur, of English soccer’s top-tier Premier League.
Through the tie-up, an in-stadium electric karting facility will be built underneath the Tottenham Hotspur Stadium in North London.
It is claimed the facility will be the world’s first in-stadium track of this nature and is set to open this year.
The venue will be opened beneath the stadium’s south stand, with food and beverage options available, as well as “interactive motorsport activities.”
F1 and Spurs have also said they will “develop a new driver academy program”, as an aspect of the partnership, and in addition “collaborate on sustainability initiatives that promote environmental responsibility.”
Another key focus of the tie-up, both parties have stated, will be to “create apprenticeship and career opportunities for local young people and bring greater diversity to the motorsport industry.”
Stefano Domenicali, president and chief executive at Formula 1, said: “As we continue to grow our sport, partnering with brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and more diverse audiences.
“The karting experience will be a destination and place that families, friends, and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport.”
Daniel Levy, Tottenham Hotspur chair, added: “Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round … We are extremely excited about what this long-term partnership with F1 will bring for our global, national, and local communities.”
The Tottenham Hotspur Stadium – opened in April 2019 – has made a name for itself already in terms of hosting events and sporting fixtures outside soccer.
These cover action from the worlds of rugby union, rugby league, boxing, and American football, while the venue was also proposed as one of four stadia included in an English bid to host the 2026 Men’s Hockey World Cup.
In addition, major concerts are regularly held at the 62,000-capacity venue.
Tottenham have reportedly been in various sets of talks – including with tech giant Google – around selling the venue’s naming rights over the last few months.
Image: Ryan Pierse/Getty Images