DraftKings, the US fantasy sports and betting provider, has teamed up with the NFL Players Association to launch gamified non-fungible token (NFT) collections.

The agreement grants DraftKings licensing rights for active NFL players, including the authentic use of name, image and likeness.

The collections will debut on the DraftKings Marketplace platform during the 2022-23 NFL season.

The deal was facilitated by OneTeam Partners, the group licensing partner of the NFLPA that also heads up the union’s digital media business.

Features of DraftKings’ gamified NFL player NFTs will include the ability for customers to use the collectibles within games against others on the platform as well as separate buying and selling functionality.

The fantasy sports and betting company will roll out a variety of NFT editions and tiers that “incorporate different aspects of utility and digital scarcity”, which will all be powered by gaming website Polygon.

DraftKings previously announced a strategic agreement with Polygon to provide a blockchain solution.

Beth Beiriger, senior vice-president of product operations for DraftKings Marketplace, said: “The future of fandom is unfolding in front of us, and few organisations beyond DraftKings are as equipped to capitalise on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web3.

“We will continuously adapt, innovate and seek progressive collaborators like the NFLPA and OneTeam to reach early adopters among fanbases and ultimately introduce these next-generation products to the masses.”

This partnership enhances DraftKings’ presence in the NFL as it already serves as the league’s official daily fantasy and sports betting partner.