The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the LaLiga 2023/24 includes an in-depth view and detailed evaluation of Villarreal CF’s sponsor partners. Buy the report here.
Villarreal’s total sponsorship revenue for the 2023/24 season is over $13.1m, with the biggest single investment coming from Pamesa, which is an agreement valued at $5m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Villarreal have sponsorship agreements with 20 brands in the 2023/24 season, with their top five partners accounting for 73% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Pamesa, Joma, CaixaBank, Porcelanosa and Argenta Ceramica, among others. The table below shows the top ten sponsors of Villarreal in the 2023/24 season.
Construction & real estate & financial services industries have struck the most deals
The construction & real estate industry is the most heavily represented, totaling six agreements with Villarreal in 2023/24. This is followed by financial services, technology, travel & tourism and industrial goods & services.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Villarreal, as well as those of all other La Liga clubs, buy the report here.