The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Formula 1 2023 includes an in-depth view and detailed evaluation of Scuderia Ferrari’s sponsor partners. Buy the report here.
Scuderia Ferrari’s total sponsorship revenue for the 2023 season is over $243.6m, with the biggest single investment coming from Santander, which is an agreement valued at $60m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Scuderia Ferrari have sponsorship agreements with 36 brands in the 2023 season, with their top five partners accounting for 63% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Santander, Shell, Virtual Gaming Worlds, Genesys and HCL Technologies, among others. The table below shows the top ten sponsors of Scuderia Ferrari in the 2023 season.
Automotive & technology industries have struck the most deals
The automotive industry is the most heavily represented, totaling eight agreements with Scuderia Ferrari in 2023. This is followed by technology, clothing & accessories, sports equipment and travel & tourism.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Scuderia Ferrari, as well as those of all other Formula 1 clubs, buy the report here.