The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Ligue 1 2022/23 includes an in-depth view and detailed evaluation of Olympique de Marseille’s sponsor partners. Buy the report here.
Olympique de Marseille’s total sponsorship revenue for the 2022/23 season is over $24.6m, with the biggest single investment coming from Puma, which is an agreement valued at $15.12m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Olympique de Marseille have sponsorship agreements with 15 brands in the 2022/23 season, with their top five partners accounting for 91% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Puma, Cazoo, Boulanger, Parions Sport and Randstad, among others. The table below shows the top ten sponsors of Olympique de Marseille in the 2022/23 season.
Retail & technology industries have struck the most deals
The retail industry is the most heavily represented, totaling three agreements with Olympique de Marseille in 2022/23. This is followed by technology, business & consumer services, gambling and industrial goods & services.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Olympique de Marseille, as well as those of all other Ligue 1 clubs, buy the report here.