The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Formula 1 2023 includes an in-depth view and detailed evaluation of Alpine F1 Team’s sponsor partners. Buy the report here.
Alpine F1 Team’s total sponsorship revenue for the 2023 season is over $87.0m, with the biggest single investment coming from BWT, which is an agreement valued at $25m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Alpine F1 Team have sponsorship agreements with 38 brands in the 2023 season, with their top five partners accounting for 57% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include BWT, Castrol, Binance, Microsoft and Kappa, among others. The table below shows the top ten sponsors of Alpine F1 Team in the 2023 season.
Technology & clothing & accessories industries have struck the most deals
The technology industry is the most heavily represented, totaling seven agreements with Alpine F1 Team in 2023. This is followed by clothing & accessories, industrial goods & services, energy & utilities and financial services.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Alpine F1 Team, as well as those of all other Formula 1 clubs, buy the report here.