Italian soccer’s Serie A has launched a tender process for media rights for the sports betting sector, data for sports betting and media sectors and data sponsor rights for a three-year period from 2021-22 to 2023-24.
The league is inviting bids for multiple packages with offers to be submitted from 10am (CEST) on 19 July, with a deadline of 10am on 22 July.
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Serie A is seeking offers for seven packages in total, with interested parties able to bid for a single package or for several.
The packages cover the Italian top-flight, the Coppa Italia knockout cups competition and the Supercoppa, the annual fixture contested by the league and cup winners.
The packages on offer are:
- Package A. – Sports Betting International Package: including media rights and data of matches for sports betting sector and available for the international territory;
- Package B. – Sports Betting Italy Package: including data of matches for sports betting sector and available for the Italian territory;
- Package C. – Media Data Package: including data of matches for media sector and available for the global territory;
- Package D. – Football Virtual Coach Data Package: including the Football Virtual Coach data for sports betting and media sectors and available for the global territory;
- Package E. – LNPA Data Sponsor Package: including the right to commercialize the role of Lega Serie A data sponsor and available for the global territory;
- Package F. – Sports Betting Package: aggregation of Packages A. and B.
- Package G. – Sports Betting Plus Package: aggregation of Packages A. B. C. D. and E.
Tender documents will be available for interested parties in the ‘Documents’ section of Serie A’s website.
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By GlobalDataIMG, the international sports and entertainment agency, held international rights to Serie A and the Coppa Italia in the 2018-19 to 2020-21 cycle, paying around €361 million per year, which included betting rights.
In April, Serie A awarded the Infront agency a three-year contract to distribute its international rights in a deal valued at a total of €417 million from 2021-22 to 2023-24, in all territories bar the USA and the Middle East and North Africa.
