Polymarket, the cryptocurrency-based prediction market firm, has announced a new partnership with digital soccer platform OneSoccer as it continues to capitalize on the sport’s vast audience to market itself.
Under the deal, Polymarket will integrate real-time prediction experiences across OneFootball’s app, web, media, social, and live-streaming ecosystem, allowing the company to reach the more than 645 million monthly soccer fans across 194 markets that use OneFootball’s platform.
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The start of the partnership will focus on integrating Polymarket into OneFootball’s ecosystem, including match pages, editorial environments, display and video media placements, and targeted fan journeys.
Meanwhile, future phases will explore deeper native product integrations, including live prediction widgets, odds-led content formats, and in-stream prediction experiences across selected live football broadcasts where available.
Ari Borod, Polymarket’s president of sports business development, said: “Polymarket is the definitive home for sports prediction markets, and our partnership with OneFootball extends that vision to one of the largest football audiences in the world.
“Our markets will now live inside the matchdays, transfers, tournaments, and storylines fans follow every day, with real-time information signals built into the global football experience.”
The deal deepens Polymarket’s involvement in soccer, having secured agreements with Spain’s top-tier LaLiga in the US and Canada, Italy’s Serie A, and the US’s Major League Soccer. Most recently, Polymarket was unveiled as the new front-of-shirt sponsor of Italian heavyweight soccer club Lazio until 2028.
Other major sports partnerships include baseball’s MLB, ice hockey’s NHL, and mixed-martial arts promotion UFC.
For OneFootball, the agreement feeds into the platform’s broader effort to transform how supporters engage with soccer online and the company’s wider blockchain strategy, which has seen it introduce the OneFootball Credits, known as OFC.
Patrick Fischer, chief executive at OneFootball, said: “OneFootball has always been about bringing fans closer to the game, wherever they are and however they follow football.
“Predictions are already a natural part of football fandom: before every match, every transfer, every tournament moment, fans have a view. Together with Polymarket, we want to turn that fan energy into a richer, more interactive experience across our platform and expand OneFootball’s global ecosystem.”
OneFootball is backed by some of the biggest soccer clubs, including Spain’s Real Madrid and Barcelona, France’s Paris Saint-Germain, Germany’s Bayern Munich, and England’s Arsenal, Liverpool, Chelsea, and Manchester City.
Most recently, the US Soccer Federation national body has agreed a new content partnership with the OneFootball platform, ahead of the 2026 FIFA World Cup being staged across the US, Mexico, and Canada in two weeks.
Under the deal, OneFootball will host a new content area on its platform dedicated to the US men’s and women’s national teams centered around player profiles of the squad members.
These content areas will include video, editorial, and social media-centric content surrounding the teams, players, coaches, and fixtures.
