US golf’s PGA Tour has joined the Coalition for Responsible Sports Betting Advertising while also renewing its position within the Leadership Circle of the National Council on Problem Gambling (NCPG).

Founded by American football’s NFL and US broadcast giant Fox in 2023, the Coalition for Responsible Sports Betting Advertising is a voluntary association of sports leagues and media entities that aim to help ensure a responsible approach to sports betting advertising.

As part of joining that body, the PGA Tour has committed to implementing and maintaining consumer protection policies set out by the association’s principles.

The coalition consists of the NFL, MLB, MLS, Nascar, NBA, WNBA, NHL, NBC Sports, and Fox.

The Tour will also create a marketing campaign in support of the NCPG’s Problem Gambling Awareness Month in March, an initiative based around gambling education and resources.

Scott Warfield, PGA Tour vice president of gaming, said: “With the proliferation of sports betting in the United States, the PGA Tour remains committed to establishing a safe and healthy marketplace for consumers.

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“The Tour is proud to stand alongside its fellow sports leagues and network partners on the coalition, as well as with our colleagues at NCPG, in our continued mission to educate fans on the merits of gambling responsibly and the resources available to address problem gambling issues.”

The Coalition has, meanwhile, issued a joint statement, saying: “As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States.

“Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience but also that the message is thoughtfully crafted and carefully delivered.”

The Coalition for Responsible Sports Betting Advertising was launched in April last year, with six principles.

These are:

  • Sports betting advertising should be marketed only to adults of legal betting age.
  • Sports betting advertising should not promote irresponsible or excessive gambling or degrade the consumer experience.
  • Sports betting advertisements should not be misleading.
  • Sports betting advertisements should be in good taste
  • Publishers should have appropriate internal reviews of sports betting advertising
  • Publishers should review consumer complaints pertaining to sports betting advertising.

Ever since the US Supreme Court effectively legalized sports betting (by opening the way for individual states to do so if they wish) in 2018 by declaring a 1992 act unconstitutional, the major US sports properties and broadcasters have been grappling with how best to deal with the issue.