North American basketball’s NBA has today announced expanded deals with DraftKings and FanDuel, the US fantasy sports companies, naming them co-official sports betting partners of the league.
Under multi-year extensions, both companies will have expansive rights to integrate NBA assets throughout their sports betting and daily fantasy sports platforms.
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As part of the expanded tie-ups, DraftKings and FanDuel will continue to use official NBA betting data and league marks and logos across their sports betting and free-to-play game offerings.
In addition, beginning this season, DraftKings and FanDuel will create and feature NBA content that includes game highlights across their various content platforms.
The respective betting providers will also become sports betting partners of the NBA in Canada, where they both plan to launch later this season.
Expanding on its existing partnership dating back to 2014, FanDuel will now become the exclusive presenting partner of the weekly NBABet Show each Monday night on the league’s in-house NBA TV channel.
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By GlobalDataAs part of the new agreement, fans will be able to choose to see FanDuel odds displayed on the games page of NBA.com.
The NBA and FanDuel expanded their commercial agreement to include sports betting in 2018, with the company named an authorised gaming operator of the top basketball league.
DraftKings, which first partnered with the NBA in 2019, will now become the exclusive presenting partner of NBABet Stream, the NBA’s betting-focused broadcast on its NBA League Pass streaming service and the NBA TV App. NBABet Stream will air its first game tomorrow when the Brooklyn Nets take on the Detroit Pistons.
In addition, DraftKings will activate on-site at tentpole NBA events, including the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night and NBA Draft.
The NBA will collaborate with both DraftKings and FanDuel to promote responsible gambling through public education via social media messaging and public service announcements, public advocacy, and the enforcement of strict standards and limitations on betting-related advertising across NBA and partner platforms.
Both DraftKings and FanDuel will also work with the league on best-in-class practices to protect the integrity of NBA games.
Scott Kaufman-Ross, NBA senior vice-president and head of gaming and new business ventures, said: “DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting.
“DraftKings and FanDuel sit at the centre of the continued convergence between media and sports betting, and, together, we are excited to bring these unique content experiences to our fans.”
Amy Howe, president and chief executive of FanDuel Group, added: “Combining the star power of the NBA with our industry-leading platform has resulted in innovations that have significantly enhanced the fan experience.
“We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”
