FanDuel, the US fantasy sports and betting firm, has struck a multi-year partnership with Nascar, the US premier stock car racing series.
The deal makes FanDuel an authorized gaming operator of the series, which gives it the rights to use selected Nascar marks.
The two companies will also collaborate to create and promote betting experiences, including odds integration into Nascar’s fantasy platform.
Joe Solosky, Nascar managing director of sports betting, said: “Partnering with FanDuel is a huge win for Nascar and its fans. We can’t wait to work with FanDuel to deliver our fans more engagement opportunities and expand our sports gaming offerings.”
Clifton Ma, strategic partnerships vice president at FanDuel, added: “We see the potential in sports gaming offerings around Nascar and are committed to further engaging its fans with the heavy-passing, side-by-side racing action on the track.
“We’re thrilled to partner with the premier racing organization in North America and continue to grow its presence in the sports gaming space.”
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FanDuel is currently available in 19 states that offer mobile sports betting, including Arizona, Colorado, Illinois, Kansas, Massachusetts, New Jersey, New York, and Ohio.
Last week Nascar entered into a multi-year betting and data deal with sports betting platform nVenue. Through the deal, nVenue becomes an official micro-betting data and technology provider to the series.